About Us

Our Story

SideStarter is a professional branding agency. We help busy professionals keep moving forward on their long-term professional goals…on the side. 

We’ve worked with over 10,000 leading professionals from startups, private companies, and public companies at every level from manager up to C-Suite. 

We focus on a number of services that have the most value in helping to create professional opportunities, take advantage of the latest trends and technologies, and have the best long-term ROI for our clients.

How can we help elevate your professional brand and achieve your long-term professional goals and dreams? Schedule a 30-minute complimentary call today to learn more.


Meet The Team

Jonathan Aspatore

Founder & CEO

Jonathan is the Founder and CEO of Aspatore Ventures, and for the last 20 years has been a serial entrepreneur who is passionate about starting and scaling new companies.

Jonathan’s primary role at Aspatore Ventures is to conceive new company ideas, create an initial business model, then hand off the “game plan” to an entrepreneur that he mentors to test the viability of the business and scale it in the marketplace. Jonathan also then guides the entrepreneurs and management teams of existing Aspatore Ventures companies throughout the life cycles of the businesses, while they run the day-to-day operations of the companies.

Jonathan advises and sits on the boards of several companies, ranging from startups to Fortune 500 companies. He has authored seven books on entrepreneurship, and most recently authored a book on (attempting to achieve) work-life balance as a Dad (The WonderDads Way). He is an avid tennis player and an Assistant Tennis Coach for St. Mary’s College. Jonathan is a graduate of the University of Pennsylvania.

Leo Prada

Chief Financial Officer

Leo is the Chief Financial Officer for Aspatore Ventures and manages financial matters for all our portfolio companies. He is a results-driven finance executive with extensive experience in Strategic Finance, FP&A, M&A, OpEx management, and corporate accounting at companies such as Ask Jeeves, Ask.comDictionary.com, and IAC. Leo is a forward-thinking finance executive and entrepreneur who enhances operations through automation, increased workflow efficiencies and ERP & BI implementation. Leo spent most of his youth in South America and is fluent in Spanish. He has his bachelor’s from Sonoma State University.