Build What Comes Next.
SideStarter helps accomplished executives build something they own and established companies build the new businesses they’ll need for the future.
Our Experience
25 Years Of Building From Zero.
SideStarter was founded by entrepreneur Jonathan Aspatore after more than 25 years building companies from the ground up.
We've gone from idea to customers, zero to millions in revenue, and successfully sold multiple companies to Fortune 500 companies.
We've lived every part of building something from nothing.
We've gone from idea to customers, zero to millions in revenue, and successfully sold multiple companies to Fortune 500 companies.
We've lived every part of building something from nothing.
Now we're putting that experience to work building what comes next—for executives and companies.
The Best Time To Build What's Next Is Before You Need It.
Careers change.
Businesses change.
Technology changes.
And AI is accelerating all of it.
SideStarter was built around a simple idea:
Businesses change.
Technology changes.
And AI is accelerating all of it.
SideStarter was built around a simple idea:
Don't Wait Until You Need What's Next To Start Building It.
For an executive, that means building something you own before you need your next chapter.
For a company, it means building new businesses before you need your next source of growth.
For a company, it means building new businesses before you need your next source of growth.
FOR EXECUTIVES
Build Something You Own.
You've spent decades building your career and your net worth.
You've invested in stocks, retirement, real estate and your financial future.
You've invested in stocks, retirement, real estate and your financial future.
What if you invested a small part of what you've accumulated in the rest of your future?
SideStarter helps accomplished executives turn their experience, expertise, relationships and ideas into something they own.
That could be:
That could be:
A Company
An AI Product
Software
A Consumer Brand
An Advisory Business
A Media Company
An IP Platform
A Membership Business
An Acquisition Platform
A New Corporate Venture
A Nonprofit
A Foundation
Or something neither of us has thought of yet.
You don't need to leave your career.
You don't even need to know what you want to build.
You don't even need to know what you want to build.
Start on the side. Build an asset. Create more options for what comes next.
ASPATORE'S LAW
Every Business Has A 10-Year Expiration Date.
After more than 25 years building, growing and selling companies, SideStarter Chairman & Founder Jonathan Aspatore developed a simple principle for how companies should think about their future:
Assume the business you have today will be obsolete within 10 years. Build the businesses that replace it before someone else does.
The answer isn't one giant bet.
It's continually creating Side Ventures and giving your company more options for what comes next.
It's continually creating Side Ventures and giving your company more options for what comes next.
10 Years. ~10%. Every Year.
Operate as though your current business has 10 years left.
Consider dedicating approximately 10% of operating profits—or another meaningful protected annual budget—to building what comes next.
Consider dedicating approximately 10% of operating profits—or another meaningful protected annual budget—to building what comes next.
ONE PHILOSOPHY. TWO SIDES.
Whether we're working with an executive or a company, the principle is the same.
Don't depend entirely on what's working today.
FOR EXECUTIVES
Your career shouldn't be your only professional asset.
Build something you own.
FOR COMPANIES
Your current business shouldn't be your only bet on the future.
Build the businesses that come next.
Create Options Before You Need Them.
Success
You Bring The Opportunity. We Bring Everything Else.
SideStarter isn't a traditional consultancy.
We Build.
We help identify the opportunity.
Validate it.
Develop it.
Brand it.
Build the technology.
Take it to market.
And help grow it.
You bring the experience, assets or opportunity.
We bring the team to turn it into something real.